For immediate release: February 11, 2013
For more information: Eric B. White, Consumer Communications Specialist 484-248-5730 http://www.rednersmarkets.com
Redner’s Recognized as a National Retail Beef Backer
Award Recognizes Redner’s for Outstanding Beef Marketing and Merchandising
Reading, Pa. – Redner’s Warehouse Markets has been recognized by the Beef Checkoff Program with the 2012 National Beef Backer Award in the Mid-Size Retailer category for its strong commitment to beef sales, marketing and merchandising. Representatives from Redner’s were honored at the 2013 Cattle Industry Annual Convention in Tampa, Florida.
“We’re proud to honor Redner’s Warehouse Markets for their ability to find new and exciting ways to market beef to shoppers,” said Brett Morris, an Oklahoma-based producer and chairman of the checkoff’s 2012 Joint Retail Committee. “The Beef Checkoff relies on retailers like Redner’s to deliver beef to the American public and educate consumers on the taste, value and satisfaction that only beef can deliver, and this award is our way of showing our gratitude.”
Started in 2006, the National Retail Beef Backer Awards program was developed to recognize retailers for their excellence in a variety of promotional partnerships, beef merchandising and education programs. A judging panel of industry professionals selected one winner in the following four categories: Independent Chain, Mid-Size Chain, Large Chain and Innovator of the Year.
“We are thrilled to receive this prestigious award and be one of four retailers in the U.S. named a National Retail Beef Backer by America’s farmers and ranchers,” said Gary M. Redner, executive vice president, Redner’s Warehouse Markets. “We pride ourselves on our ability to deliver high-quality beef to shoppers partnered with unmatched customer service, and this award will help us show our shoppers that they can continue to rely on Redner’s as being the best in beef.”
Its “Pick 5” campaign highlights six beef cuts per week and is the stores’ highest driver of beef sales. This profit-building program promotes shopper loyalty and can increase sales of certain cuts by more than 400 percent. As one of the few retailers still cutting their beef in-house, Redner’s is a leader in offering a variety of new beef cuts, including the Denver Cut and Ribeye Filet. In partnership with the Pennsylvania Beef Council, Redner’s uses checkoff-funded shopper insights to create point-of-sale and marketing programs that educate consumers about beef nutrition and about how to shop for and prepare beef.
About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA approval.
Redner’s Markets, Inc., an employee owned company, currently operates 42 Warehouse Markets and 16 Quick Shoppes throughout Eastern Pennsylvania, Maryland and Delaware. Redner’s is committed to supporting the community in which each Warehouse Market and Quick Shoppe is located through a variety of supportive partnerships and enrichment programs. Redner’s continually strives to provide the lowest prices, freshest product and the outstanding service our customers have come to expect for 43 years.